A Seldom-seen Wonder
Black Badge Ghost Ékleipsis, a celestial private collection car from Rolls-Royce Motor Cars, is inspired by the captivating allure of a solar eclipse. As lead copywriter and content manager, I envisioned a launch campaign that explored the car’s transcendent essence across Rolls-Royce’s website and social media channels.
On web, I delved into each of the motor car’s highly bespoke features, celebrating the themed craftsmanship that defines the collection’s otherworldly character.
Story-driven Social
On social media, I explored a fresh storytelling approach to elevate our campaign. Drawing inspiration from the awe-inspiring spectacle of a social eclipse, our writing team crafted a fictional story for IG Stories, inviting users to pause and immerse themselves in a tale of wonder.
I planned an extensive social media campaign to celebrate the launch of the stellar collection car. Our social media channels ignited excitement on October 14 2023, as we synchronised our campaign to coincide with the solar eclipse gracing the skies of North, Central, and Southern America.
