Life Without Limits
It’s universally agreed that time is our most precious asset, and for high-net-worth individuals, this couldn’t be more true. Whether an intrepid entrepreneur or esteemed CEO, these pioneering trailblazers are pulled between running their empires, keeping up with culture, and savouring a lavish social life.
Velocity Black, a digital concierge for the ultra-wealthy, aims to free up people’s time by providing curated experiences tailored to each member. From crafting trips to the arctic to organising dining experiences in the amazon, Velocity Black goes beyond your own desires, offering bespoke experiences you didn't even know you wanted.
When Velocity Black asked us to create their brand identity, I was pulled in to help workshop an ownable Tone of Voice. Here are some explorations!
Since Velocity Black exceeds the offerings of a traditional concierge service, so should their language. I began by defining their governing tonal values, used to keep messaging consistent and distinct across various channels.
Once the tonal values were defined, I began putting them into practice, crafting example copy to help bridge the gap between rules and application.
